Brand Manager, Safer

Lancaster, PA
Full Time
Experienced

Woodstream is the largest independent pest & animal control platform in North America, offering innovative brands with industry-leading efficacy and safety.
Are you looking for the next step in your career, eager to drive impactful results, and thrive in a hands-on, high-energy environment? Then apply to be a Brand Manager at Woodstream Corporation.  We have an immediate opening in Lancaster, PA for a Brand Manager to lead our Safer Home® Brand — a collection of indoor and outdoor pest control products including fly lights, ready to use sprays, and outdoor garden protectors. In this role, you’ll lead brand strategy, be accountable for delivering annual targets, partner with all functions in the company, and launch new product innovations across top US Retailers like Walmart, Amazon, The Home Depot, and Tractor Supply Co.


Benefits of Working for Woodstream:
  • Competitive benefits package including:
    • 401k with Company Match, eligible on First Day of Employment
    • Health, Dental & Vision Insurance Effective on First Day of Employment
    • Access to Company Paid Penn Medicine Health Clinics
    • Company General Bonus Program
    • Company Paid Parental Leave
    • Adoption Assistance
    • Company Paid Basic Life & Disability Insurance
    • Accident, Critical Illness, & Hospital Insurance Options
    • Company Paid ID Theft
    • Legal Assistance Plan Options
    • Paid Vacation and Holidays
    • Pet Insurance
  • Stable, growing working environment with a history of 150 years of doing business.
  • Opportunity to advance within the company.

Overview of the Role:
The (Senior) Brand Manager of Safer™ is the Manager of Woodstream’s entire Safer® portfolio of products with primary responsibility of engaging the organization in the tactical execution of the plans that consistently deliver the annual FY growth objectives – NIS (top-line sales), EBIDTA (bottom-line profit), market dollar-share. 

This role involves contributing to the management of the P&L to deliver topline (NIS) growth above market growth that results in $-share gains as well as managing product mix and profitability to deliver EBITDA and Contribution Margin % growth.  A successful candidate must be adept at understanding levers of growth within the CPG business model and be a confident manager to outline and successfully enroll the organization in a focused growth vision.  The current model being utilized to outline and manage strategic focus areas is the Must Win Battle & Micro-Battle construct.

As expected from a (Senior) Brand Manager, strong collaborative relationships must be built within the Brand & Marketing organization – direct reports (if applicable), peers and functional leadership; as well as with key business partners outside of the Brand & Marketing function – such as: Finance, Sales, and technical disciplines like Supply, Manufacturing, Demand Planning and Sourcing teams.  Partnership within B&MO will include: (a.) close collaboration with New Product Development team to identify, qualify and execute (through on-time and on-budget project management) new product launches that deliver long-term growth targets; and (b.) close collaboration with Marketing Communication teams to deliver superior and effective brand building communications across touchpoints and channels (packaging, advertising, digital, etc) as well as relentless pursuit of improved marketing investment ROI and effectiveness. Outside of the B&MO partnership will be essential to successfully influence Customers, evaluate financial feasibility of opportunities, consistently deliver annual cost savings objectives (Project ProTrack) and ensure on-time, in-full delivery of products to Retailers.

The ability to partner with sales for successful new product sell ins and line reviews is critical to successful execution of 4Ps strategy (Product, Price, Place, Promotion) as well as continued growth of distribution and display/promotion opportunities. Understanding of Retailer business model and comfort presenting to Buyers and Buyer management is expected.  Because Amazon is Woodstream’s #1 customer, typically our largest marketing investment, and a consistently growing channel, success at this Retailer is paramount.  The (Senior) Brand Manager of Safer must closely collaborate with the Amazon team and not see this scope as a responsibility that can be outsourced. Diligent partnership in planning and evaluating investments in both top of funnel and bottom of funnel activities is expected.
In addition to strong business management and P&L understanding, the (Senior) Brand Manager of Safer must be a team builder and people leader –positively evolving the culture of the company and the Brand Marketing function.

Frequent and collaborative interactions with CEO, CB&MO, CFO, Chief Sales Officer, as well as the heads of all departments is expected. Occasional engagement with and presentation to Woodstream’s Board of Directors may be required.

Essential Functions & Responsibilities
A successful candidate will have experience in the following areas:
  • Strategy Development
  • P&L Management
  • Cross-functional Collaboration
  • Innovation and Product Development
  • Consumer Insights and Data Analytics
  • Stakeholder Engagement
  • Personal Leadership
This position has several primary objectives which are critical to the overall success of Woodstream:
  • Support the delivery of consistent, annual topline (NIS) growth that is ahead of market growth targets – NIS, EBIDTA, $-share.
  • Support the delivery of consistent profit growth through mix management and pursuit of contribution margin improvement – EBITDA, CM% v. YA.
  • Partner with Sales to pitch winning line review recommendations as well as drive for incremental distribution and display support v. YA.
  • Specific targets will be developed and set as part of the annual process.

Other Functions:
  • Performs other duties as assigned.
  • Position could include up to 25% travel for Customer meetings, Supplier visits, Trade & Industry events, Consumer research or other events as required.

Successful Candidate Profile:
  • College degree: BA/BS required (marketing/economics/advertising).
  • 5+ years of total Sales/Marketing experience.
  • Computer literacy including all Microsoft Software.
  • Strong communication and presentation skills.
  • Analytical ability.
  • Ability to present complex concepts.

Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic.
Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer.
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